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Nov 13, 2019
5 Steps to Branding Photos that Rock

Hello and Welcome to this Weeks Brand Snack Blog!

As a business owner you wear many hats. From accounting, purchasing, and marketing it seems like there is never enough hours in the day to get everything done on your to do list.

Another important item on your list is capturing branding photos that rock. I thought I would share 5 important tips to help you capture better branding photos!

These steps are not in any particular order. 

Step 1 - Keep it simple 

When capturing visuals for your creative business, keeping things simple is the way to go. Focus on your subject. The image in this blog post is cupcakes. It's easy to see that the fresh baked goods is the main subject. There's nothing wrong with adding other items to the composition as long as the main subject is not over shadowed by the other objects.

Step 2 - Positioning your subject 

When it comes to photography, the golden rule to follow is the rule of thirds. The best way of composing your subject is to think of the canvas as a tic tack toe board. Place your subject matter within the lines of the tic tack toe board. The rule of thirds was used in the cupcake image. I focused on the chocolate cupcake and placed it within the "hashtag" lines of the canvas. Is it okay to center your subject? Yes. Breaking the rules works at times, but not always.

Step 3 - Sharp focus 

Blurred images are not good for business period. In the photo above, the chocolate cupcake is sharper than the vanilla cupcakes. I was using my DSLR and had it set at f/4.5. Using a small f stop will not keep the entire image in focus. What I should have done was change the f stop to 8 or at a larger number. That would have sharpened the whole plate of cupcakes. I still liked this image enough to share it.

Step 4 - Photo editing 

I don't know about your smartphone, but mine doesn't always produce award winning images that are exposed properly. Regardless of the camera that you use to capture your branding photos, they need to be high quality. Underexposed images are never good for business. If you post images via Instagram take advantage of their filters. You can also download a photo editing app on your phone to assist you with the editing. When it counts the most, I rely on my DSLR (Digital Single Lens Reflex) for my business photos. Which brings me to the last step.

Step 5 - Use a DSLR 

Digital single lens reflex cameras produce high quality visuals on demand. If you have this type of camera, use it to your advantage. Also, DO NOT have the camera set on JPEG. For the best quality images, switch the setting to RAW format. You will get a much better quality image, and you can post process it fully without any decompression. You see, a JPEG image is a compressed image. There are limits to what you can do with a compressed image. Plus, most JPEG images come out two stops darker than in RAW mode.

If you have a DSLR and you do not know how to use it to your advantage, I would be happy to teach you. Once you learn how to use your DSLR fully, you will not want to use any other camera for your business photos, or for any other photos for that matter.

Well, I hope that these 5 steps have given you a better idea with capturing branding photos that rock! 

Thanks for reading,

Cynthia L Sperko

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